I just taught another class for Carolyne Barry, and in the Q&A someone asked me about researching the director. In reality, you probably will not know who the director or production company is until you are in the waiting room. However, thanks to Iphones, and blackberry's and all that PDA stuff, chances are you can pop onto the internet and view a campaign, or a directors reel if you are a little resourceful. I would recommend spending most of your time prepping for the audition via the more traditional methods... but if you have the time, then why not.
Sometimes (not always) on the casting board you can see who the production company is as well as the director. If it's not listed, and you feel comfortable, then you can certainly ask the CD as well. Your best chance of seeing a commercial directors work is via the production companies website (which is usually a google away).
Just like Actors have "types" so do directors. There are all kinds of specialized directors... comedy, car, kids, food, sports, testimonial, spokesperson, fashion... etc. Therefore, if you are able to view a directors work it may help you see the tone in which they specialize, and perhaps see why THIS director was chosen to do this particular campaign by the Ad Agency. Better yet you may realize the commercial you are going out for is part of a past campaign, and that campaign already has a look and a feel to it that you can draw influence from.
- Scott Young
Commercial Success/ Shoot a Scene. Edit Your Reel
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