This quick entry is especially for those of you just starting out, or perhaps the actor that doesn't take a commercial audition as being all that important in the big picture.
Commercials are the gateway to other work... primarily in your ability to do better cold reads and gain confidence in your auditions. All casting directors will tell you, if you can do a strong commercial audition, your TV/Film auditions will be easier, and you will do better. The main reason is because commercial scripts give you very little to work with, thus rely more on your instincts and experience to make something come to life, to create a vibe, to “make us believe".
Every now and then I enjoy seeing actors I've worked with pop up in movies and on TV shows. For example, I shot a San Diego Zoo commercial with "Big Loves" Joel McKinnon Miller, I directed a years worth of Del Taco commercials with "My Name is Earl's" Greg Binkley, A Yamaha commercial with Johnny Sneed... who is in too many things to name...(and the only actor to ever give me a "mix tape" as a thank you) Recently I saw actor P.J. Byrne in a scene trading lines with Tom Hanks in "Charlie Wilsons War", and there are many others. So the point here is, don’t underestimate the importance of commercials, or commercial auditions when it comes to your craft and career. It's a great training ground for opportunities to come.
- Scott Young
Commercial Success/ Shoot a Scene. Edit Your Reel
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