I have an earlier post about a campaign I directed back in June. Click this link and you will see how it all came together "online". We shot everything, including the web elements and 3 broadcast commercials (not on the site). The buzz word in advertising is "Branding"... but you can call it virals, content, etc.
The idea was to introduce 3 different inventors who use alibaba.com in "mockumentary" style so the audience would think these could be real people.
- Scott Young
Commercial Success/ Shoot a Scene. Edit Your Reel
Posts
No comments:
Post a Comment