Casting directors are looking more and more at online reels because, with a click of the mouse, they can! Remember, their job depends on getting quality talent into an audition for their client, so anything that helps them make an informed decision about an actor is helpful. The headshot is still the first impression... but can only do/say so much. A good reel shows your abilities first hand, and let's the casting director know you are "for real". A working actor who has accumulated some experience under their belt.
When I talk about getting something on your reel, it doesn't have to be any longer then a 15 - 45 second clip from a scene. Shorter is Better! You simply want to give people a convincing taste of a character you are doing. There are companies that will help you shoot a scene (commercialsuccess is one of them)... but if you are a little resourceful, and want to learn about the process of film making, it's a great excuse to do it yourself.
You can see the blog entry 3.11.09 about "editing your reel" for more details about how a reel should flow.
- Scott Young
Commercial Success/ Shoot a Scene. Edit Your Reel
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